| Categories | Round 2 | Round 3 | ||||
| Average | Mode | Quartile Deviation (Q.D.) | Average | Mode | Quartile Deviation (Q.D.) | |
| Product orientation | 4.75 | 5 | 0.125 | 4.85 | 5 | 0 |
| Customer orientation | 4.85 | 5 | 0 | 4.80 | 5 | 0 |